Corporate Research and Investigations Limited, a leading Investigative Research company is looking for a dynamic digital marketing professional with practical experience in digital marketing activities and isn’t just used to sending campaign briefs to agencies but to develop in-house capabilities. We need a proactive professional with hands and heads that want to do the work themselves. We will be expecting to administer an average of 10-15 effective client meetings every month in the specified location, which means to maximize the qualified leads.
Primary Responsibilities:
- Plan, execute, and optimize digital marketing campaigns across SEO, SEM, PPC, social media, and email marketing channels.
- Create and manage high-quality content with strong copywriting aligned to brand positioning and business goals.
- Ensure all digital content is optimized in line with SEO best practices, including keyword strategy and link-building opportunities.
- Drive lead generation through engaging content that increases audience interaction, website traffic (CRI & ABAC), and conversion rates.
- Utilize HubSpot for managing email campaigns, landing pages, CTAs, forms, and social media integrations.
- Design and develop marketing assets using Adobe InDesign and Adobe Illustrator, ensuring all content is produced in-house.
- Manage website updates, visual uploads, and landing page creation via WordPress and HubSpot.
- Execute email marketing campaigns, including drip campaigns (welcome, re-engagement, onboarding, and top-of-mind), ensuring effective audience engagement.
- Manage and maintain the company’s social media presence across platforms such as LinkedIn, Twitter, and YouTube, including content planning and posting.
- Plan and execute paid media campaigns, including LinkedIn Ads and Google Ads, ensuring performance optimization.
- Maintain structured content calendars, monitor performance, and adjust schedules to improve engagement and reach.
- Support the development and execution of webinars and contribute to building a structured webinar and e-learning library.
- Stay updated with digital marketing trends, tools, and technologies, and incorporate relevant updates into campaigns.
- Implement and monitor marketing analytics across all activities, ensuring performance tracking and clear ROI measurement.
- Work collaboratively with global teams while managing assigned deliverables and timelines effectively.
What we value:
- Motivation, enthusiasm, and passion
- Collaboration and teamwork: willing to work in a small team and multi-task when required.
- Flexible and adaptable to work effectively in our fast-paced environment.
- Expansive thinking, transparency, honesty, and results
- An eye for good design, with a basic level of Adobe
Qualifications and Competencies:
- Marketing or communications professional with a minimum of 3–4 years of relevant experience
- Bachelor’s Degree, preferably in Marketing, Communications, Business, or a related field
- Experience in marketing professional services is preferred; exposure to investigative, compliance, consulting, risk advisory, or B2B services will be an advantage
- Strong understanding of digital marketing platforms, lead generation strategies, and marketing analytics
- Experience with AI-powered productivity and marketing tools is preferred
- Confident in presenting original ideas, recommendations, and strategic viewpoints to senior leadership, both verbally and in writing
- Strong stakeholder management, communication, and interpersonal skills
- Excellent project management and multitasking abilities
- Demonstrated experience in planning, producing, and executing strategic client-focused marketing campaigns and initiatives
- Background in public relations or corporate communications will be an added advantage
- Ability to work effectively within virtual and cross-functional teams
- Demonstrated ability to take initiative, solve problems, and manage multiple priorities effectively
- Ability to work under pressure while handling challenges professionally
- Experience in measuring the effectiveness of marketing and communication strategies through data and analytics
- Excellent written and verbal communication skills with strong attention to detail